The Six Fundamental Principles to a Good Cup of Coffee

Here's a fantastic article from The Atlantic on the fundamentals of a good cup of coffee that we thought deserved highlighting.

1. Buy good coffee beans: They should be whole beans, sustainably farmed, and roasted within the past few weeks. Plus, if you want to take part in the "third wave" coffee renaissance currently sweeping America, they should be a lighter roast so you can actually taste the flavors—the terroir—of the coffee. With darker roasts, you're missing out. We know it's a weird analogy, but a dark roast is just like taking a nice steak and charring it beyond recognition.


2. Grind your coffee just before brewing: Roasted coffee is very delicate and perishable. Coffee has many more flavor compounds than wine, but those compounds deteriorate quickly when exposed to oxygen. Grinding your coffee just before you brew it keeps those compounds intact, and it's the number one thing you can do to improve your coffee at home.


3. Store your coffee properly: Beans which you aren't using immediately should be kept in an airtight container and away from sunlight. A major point of debate in the coffee world is whether to freeze or not freeze your coffee. We fall somewhere in between. If it's going to be more than two weeks before brewing, we freeze our coffee. Otherwise, we avoid it.
   
   (edit: if there's going to be a lot of freezing, thawing and refreezing, we'd recommend not freezing at all. For a more in depth look, check out our article on storing your coffee beans properly.) 


4. Use the right proportion of coffee to water: A major error people make is not using enough coffee. We empathize—it almost seems wasteful to add that extra scoop. But the Golden Ratio we mentioned earlier really is a great starting point and the simplest way to get into that perfect zone.


5. Focus on technique: It's beyond the scope of this guide to go through step-by-step instructions for every method, but underlying all of them is the fact that brewing great coffee is about precision and consistency. Each brewing method has its own particular techniques, but by doing the same thing over and over you fix your mistakes and improve incrementally.


6. Use quality tools: You're going to get better results from high quality tools than you will with junk from the bargain bin. Yes, it's more of an upfront investment, but in the long run it's worth it. Good tools last longer and make the entire brewing process much easier.